Talking Stick Resort understands that connecting with a younger audience is critical to building a strong, sustainable brand. Gaming is the lifeblood of the resort, but it tends to draw an older audience. The right entertainment program and venue could change all that. With a resort pool that can handle thousands of concert-goers, Talking Stick Resort was blessed with the ideal venue. And they were ready to makes some waves. There, Wave was born.

Nearly a half million visitors attend the Waste Management Phoenix Open every year. To capture this audience at the event and make them think about visiting Scottsdale’s favorite casino, RIESTER combined golfing and gaming into one dynamic experience on behalf Talking Stick Resort.

Talking Stick Resort has an energy unmatched by any other casino in Arizona. RIESTER developed a commercial campaign showing the charge that runs through the property and all the unique experiences that charge leads to.

Gaming promotions for Talking Stick Resort and Casino Arizona properties.

The National Highway Transportation Safety Administration (NHTSA) had one goal, reduce the number of traffic injuries and deaths. Research showed that a majority of these injuries and deaths result from two things: driving while distracted and not wearing a seat belt. Especially in those who are 18-34 years old. Research also confirmed that this audience does not respond to scare tactics or lecturing. Instead, we wanted to give our audience a good reason for why they should change. By empowering them. One that shows them that an amazing future. And that one careless moment shouldn't take it away. There's good reason they should change their behaviors. Because there's amazing ahead.

The Rover Store is a lifestyle shop curated by Rover for pet parents and pet lovers all around. What started out as a merchandising test soon developed into a new successful line of revenue for Rover where over 500 different items were designed and delivered. The shop includes a collection of apparel, accessories, and home goods.

Increase tourism. That’s the Montana Office of Tourism’s goal every year. To do that, MERCURYcsc went after it’s target audience, the Geotraveler—the traveler interested in unique, authentic, and less generic experiences. Building on insights we already knew from our target audience, we developed the campaign concept of “The Sky’s the Limit”, with a core content strategy of creating, distributing and promoting character-driven stories that showcase Montana as the hero. Content was built around a diverse set of characters that became “Montana Ambassadors.” The team researched and sourced real-life guests that proved the potential of “The Sky’s the Limit” in Montana. Working with a best-in-class video production team, each storyline was produced as a 4-5 minute episode, along with coordinating :15 and :30 video cutdowns. Along with videos, we produced national print and digital partners from previous years, such as National Geographic and Outside. Working with the team, I helped create and produce the digital and print ads that went with this campaign. 

When First Interstate Bank needed a new campaign, they wanted to focus on “commitment to community” which is the heart of the bank’s values since day one. So what better way to illustrate that community/bank success than by...illustrating that success. This campaign features a series of stories told in hand-drawn illustrations and animations that capture the connectivity and progress between a community and its financial institution with art direction that celebrates the unique culture of the states. I helped worked on the production of print ads and ad manual, standard and video digital campaigns, radio spots, out-of-home, and in-branch signage. 

Greater Yellowstone Coalition is a member based conservation organization that works to protect the lands, waters, and wildlife of the Greater Yellowstone ecosystem. Yellowstone is widely popular for its fishing, drawing in thousands of anglers each year. Climate change is raising water temperatures, putting native coldwater trout in danger. Since Yellowstone is so widely popular for its fishing, my partner, Carling Peck, and I created GYC Tea. The packaging features a fish shaped tea bag, relevant facts about the issue, and a call for action. Our target audience is outdoor enthusiasts and people who enjoy recreational activites. These would be placed inside vacation lodges around Yellowstone, since this audience is directly effected by this issue. Because if this problem continues, fishing closures are likely to be imposed, or worse, no fish at all. 

Bud Light Lime is a light beer with a lime flavored twist. These ads emphasize the relaxation and enjoyment that comes with cracking open a Bud Light Lime. The goal of these ads was to take market share away from competitors, such as Corona. No matter what your day brings, Bud Light Lime is there to make it better.

To promote Lebron James’ twelfth signature shoe, the Nike Lebron 12, I developed a social media and print advertising campaign. For the campaign, I chose to portray two sides of Lebron, a “good” side and a “bad” side, because I found that most people are either a fan of Lebron, or they hate him. Good Lebron wants to spread the new shoes to everyone, but Bad Lebron only wants to keep the shoes to himself. For the two Lebron’s, I created a shoe colorway for each Lebron, one “good” and one “bad”. When the shoe first debuted, Nike would release a new colorway of the shoes every week. The first launch of a new shoe is usually widely sought after in the sneaker culture, so I want to let the fans decide which shoe would release first, Good Lebron’s or Bad Lebron’s. Utilizing Twitter, people would vote for which shoe they want to release first and which shoe would release last. To promote this, I would place these foldout ads in Eastbay, Slam, and other basketball/sport magazines. The ad resembles old boxing posters, since the two Lebrons are going head to head. This would not only give the viewers information about the campaign, but also a poster they can take away. 

With the help of Twitter, I created two accounts to promote the shoe, Good Lebron and Bad Lebron. Each week of a new shoe’s release, Bad Lebron would try and sabotage the release, with the goals of keeping them for himself. But Good Lebron is always there setting people straight. Nike would sponsor these tweets, which would hit a broad range of people. These accounts and tweets would not only be entertaining, but they would also promote the shoes. 

For the new shoes, I also created a new box. Unlike the standard shoe box we are used to, this box has two sides, each holding a shoe. The box also opens like a book, displaying Lebron’s legendary chalk toss pictures, a popular pregame ritual that he used to perform in Cleveland. With Lebron going back to Cleveland and the release of his new shoes, it was time for a new box. The excitement of buying a new pair of shoes shouldn’t come once you open the box, it should come right when you get the box. I also want this box to be seen as somewhat of a collectible item and not just something you throw away. 

Interchange is an annual festival that celebrates strides in human rights, equality, racism, the LGBTQ+ movement, and a number of other important social issues. For the festival, I created a series of posters, which focus on homelessness, racism, and homophobia. Each poster has stereotypes associated with the issue crossed out in paint. To cross out the stereotypes, I utilized the colors of the rainbow, a common symbol in the LGBTQ+ community, with the intention to reinvent the rainbow as a global symbol of acceptance. At the end of each poster is a common name, alluding that these types of people are all around us. These posters communicate that we are all humans, no matter what we do or what we believe in.